Do I need a career coach, or can ChatGPT help me instead?
Many of my clients started with ChatGPT, and found that genuinely helpful for generating ideas and reflecting on options. Where people tend to get stuck is deciding what to do with those insights and following through once doubt or resistance starts to show up.
That's when career coaching becomes particularly useful. The work I do is less about generating more ideas and more about making decisions, committing to them, and acting consistently over time.
What is life coaching actually useful for?
Life coaching is useful when you’ve already done a lot of thinking but aren’t seeing much change in how you live.
It helps you clarify what matters now, make decisions you’ve been postponing, and follow through when motivation or confidence wavers. The work is less about insight for its own sake and more about translating insight into action you can sustain.
What does a session look like?
I have a simple structure for my sessions. Start fast, go deep, end strong.
Start fast: We’ll quickly review highlights, learnings and any actions agreed since our last session. Then we’ll set a clear focus for what you want to achieve today.
Go deep: A 60-minute session allows us to explore one or two topics thoroughly — challenging assumptions, unlocking new perspectives, and generating plenty of "aha" moments.
End strong: Coaching without action is just conversation. Every session ends with clear action steps designed to move you forward.
What does a career coach actually do?
A career coach helps you make sense of where you are, clarify your options, and move forward deliberately.
In practice, that means working through decisions, pressure-testing ideas, identifying what’s really getting in the way, and translating insight into concrete action. It’s a thinking partnership, but one that is oriented toward change, not just reflection.
Is life coaching worth the money?
Life coaching is worth the money when it leads to changes you actually make, not just insights you collect.
If coaching helps you make decisions you’ve been avoiding, change habits that keep you stuck, or move forward in areas you’ve been circling for years, it tends to pay for itself quickly. If you’re only looking for ideas or validation, it’s unlikely to be a good investment.
Is career coaching just about clarity and goals?
Clarity matters, but it’s rarely enough on its own.
Most people I work with already understand themselves reasonably well. But what they struggle with is choosing a direction, committing to it, and staying steady when uncertainty or self-doubt kicks in. Coaching focuses on that transition from understanding to action.
Who is life coaching actually for?
Life coaching with me works best for people who are thoughtful, capable, and self-aware, but feel stuck when it comes to moving things forward.
If you’re willing to take responsibility for decisions and act on them, coaching can be a strong fit. If you’re mainly looking for reassurance, motivation, or someone to tell you what to do, it’s probably not.
Should I work with a career coach or a career advisor?
Possibly. If you’re looking for tactical, sector-specific advice, such as CV reviews, LinkedIn rewrites, interview preparation, or job-market strategy, a career advisor will be a better fit.
My type of career coaching focuses on direction, decision-making, and follow-through. It’s most useful when you’re unsure what you want to move toward, or when you know but aren’t acting on it yet.
What makes your approach to life coaching different?
I don’t offer motivation, generic life blueprints, or surface-level reassurance.
What I do offer is a structured space to think properly, honest questions, direct challenge when it helps, and accountability around the decisions you make. There’s room for deeper questions about meaning and identity, but we always keep an eye on how those conversations translate into real-life choices.
Do I need a therapist instead of a life coach?
Coaching works best when you have at least some self-motivation and optimism about the future — even if it fluctuates.
If you’re struggling to motivate yourself to take any action at all, therapy might be a better first step. Once you feel stronger and more energised, coaching can then help you move forward with clarity and confidence.